28 Feb 2011
16 Feb 2011
Difference of opinion
''Opinions are an arsehole and every creative has three of them'' - wise words indeed.
We like to note down what work we've shown each agency, whether they like it, hate it or actually take offence to it. (we try to keep these to a minimum)
On looking at these notes, we decided to make a basic info graphic, based on notes we'd taken in book crits. Along the bottom you have creatives (no names of course) and up the side you will see a selection of campaigns we've shown ( I could go into detail about what these campaigns consisted of but I'll keep it simple for now).
(Click to enlarge)
As you can see there's quite a contrast in opinion. Of course there were some campaigns that were more favoured than others, but some were like Marmite. The key thing we've learnt is that everyone has an opinion and they'll probably all be different. Try and get as many as possible, take in the ones you agree with but most important of all, use your instinct.
After all, you can't please em all.
We like to note down what work we've shown each agency, whether they like it, hate it or actually take offence to it. (we try to keep these to a minimum)
On looking at these notes, we decided to make a basic info graphic, based on notes we'd taken in book crits. Along the bottom you have creatives (no names of course) and up the side you will see a selection of campaigns we've shown ( I could go into detail about what these campaigns consisted of but I'll keep it simple for now).
(Click to enlarge)
As you can see there's quite a contrast in opinion. Of course there were some campaigns that were more favoured than others, but some were like Marmite. The key thing we've learnt is that everyone has an opinion and they'll probably all be different. Try and get as many as possible, take in the ones you agree with but most important of all, use your instinct.
After all, you can't please em all.
6 Feb 2011
Weekend stuff
A few things I've found over the weekend
And a viral ad from Samsung from a while back
Completely crazy but I quite like it.
3 Feb 2011
The life of a jr creative team
“Done” “Seen it before’’ “Worn path’’ “Was done 60,000 years ago in Africa and won a D & AD for best cave painting’’ – words and phrases that I’m sure all Junior Creatives are familiar with.
As we delve even deeper into the world of Advertising we find it increasingly important not only to choose the right briefs, but to chisel away, research and explore as many routes and ideas as possible until we have something that resembles an ad. (If we’re lucky it might even be good enough to end up in our holy book)
We often find ourselves looking for new, interesting ways of working. Whether it be spending 3 days working in the same room as my house mate and good friend who’s studying Architecture, or working with The Seven Samurai on repeat (I can assure you the latter was much less productive) it all helps to try and avoid the dreaded word “done”.
"Don't go easy on yourselves, push an idea til it's cocaine strength" was some good advice we’ve had recently, something that may seem obvious but its undeniably true.
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